Celebrating World Water Day 2024: SFA Group’s Initiative for Facilitating Safe Drinking Water in Cambodia

News , Press releases , Professional blog 04/03/2024

Celebrating World Water Day 2024: SFA Group’s Initiative for Facilitating Safe Drinking Water in Cambodia


World Water Day serves as an annual reminder of the critical importance of water, not only for sustenance but also for the prosperity and well-being of communities worldwide. It is a day to reflect on the global water crisis and to renew our commitment to finding sustainable solutions. In 2024, World Water Day holds particular significance as we celebrate the strides made in addressing water challenges and acknowledge the work that remains to be done. As World Water Day stands as a beacon of awareness, shedding light on the critical global issue of water scarcity and sanitation, it also serves as a reminder of our collective responsibility to ensure access to clean water for all. In this spirit, the SFA Group proudly continues its tradition of humanitarianism, renewing its partnership with the Planet Water Foundation to make a tangible difference in the lives of communities in need. This year, we spotlight the remarkable efforts of the SFA Group in Cambodia, as they partner with the Planet Water Foundation to bring clean drinking water to the Hun Sen Run Taek Primary School in Siem Reap Province.

The SFA Group, which has been committed to humanitarian causes since 2011 as part of various World Water Days (Water, Toilet and Sanitation Days) to promote access to drinking water for all, is renewing its partnership with the Planet Water Foundation in 2024.

Renewed Partnership with Planet Water Foundation:

The SFA Group's dedication to humanitarian causes is exemplified through its renewed collaboration with the Planet Water Foundation. Established in 2009, the Planet Water Foundation has been instrumental in providing clean drinking water to disadvantaged communities worldwide. Through the installation of community water filtration systems and hygiene education programs, the foundation has impacted the lives of millions. Since its foundation in 2009, the organization has provided access to clean drinking water to almost 4 million people in 28 countries. The SFA Group's commitment to supporting such initiatives underscores its values of corporate social responsibility and global citizenship.

Investment in Cambodia in sync with the World Water Day 2024 Theme: "Water for Peace":

For 2024, the SFA Group has donated 10,000 euros which, together with a private foundation for the same amount, has enabled the construction of an AquaTower at Hun Sen Run Taek Primary School. Situated in Siem Reap Province, Cambodia, this Aqua Tower will provide safe drinking water for approximately 1,800 individuals. 

Hygiene Education Programs:

The SFA Group's donation also supports hygiene education programs at the Hun Sen Run Taek Primary School. These programs benefit both the local community and the school's 838 students, fostering a culture of health and well-being. An investment that ensures access to safe drinking water, as a filter system removes bacteria, fungi and other impurities down to a size of 0.01 microns. The production of 1000 Liters per hour corresponds to the daily needs of around 1800 people. The sustainability of the project should also be emphasized, which, in addition to monitoring the maintenance of the systems over a period of four years by Planet Water (10 visits in four years with technical support, supply of spare parts, additional training), also provides for long-term measurement of system performance using predefined indicators, water quality tests and, if necessary, corrective measures in a closed cycle.

Additionally, the donation has facilitated the provision of reusable stainless-steel cups for each student, promoting sustainability and reducing environmental impact. Furthermore, a surface disinfection system has been funded for the school, enhancing overall sanitation and hygiene standards.

Significance of World Water Day, 2024: 

World Water Day holds immense significance as a global observance dedicated to addressing the pressing issues surrounding water. Here are some key points highlighting its importance:

1. Global Awareness: World Water Day serves as a global platform to raise awareness about the importance of freshwater and the sustainable management of water resources. It highlights the critical role water plays in various aspects of life, from health and sanitation to agriculture and industry.

2. Water Scarcity: With water scarcity becoming an increasingly pressing issue worldwide, World Water Day draws attention to regions facing acute shortages of freshwater. It emphasizes the need for collective action to address this challenge and ensure equitable access to clean water for all.

3. Humanitarian Impact: Clean water is essential for human survival and well-being. World Water Day underscores the humanitarian aspect of ensuring access to safe drinking water, particularly for marginalized communities and vulnerable populations who are disproportionately affected by water-related diseases and lack of sanitation facilities.

4. Environmental Conservation: Water is intricately linked to environmental sustainability. World Water Day encourages efforts to protect and preserve water ecosystems, such as rivers, lakes, and wetlands, which are vital for biodiversity, climate regulation, and ecosystem services.

5. Education and Behavior Change: World Water Day provides opportunities for educational outreach and behavior change campaigns to promote water conservation, hygiene practices, and responsible water consumption habits. By raising awareness and fostering a culture of water stewardship, individuals can contribute to mitigating water scarcity and ensuring sustainable water management for future generations.

Testimonials from Beneficiaries:

Hing Him, the Principal of Hun Sen Run Taek School, expresses gratitude for the transformative impact of the clean drinking water project: "I’m really glad and proud to have the AquaTower installed in our school today. This allows all of us here to have access to clean and safe drinking water. Many people - the students, teachers, and the villagers will benefit from this project." Similarly, Yong Thiny, a Grade 5 Student, shares his joy: "I'm happy today because for the first time, my school has clean drinking water for everyone. I no longer need to worry about drinking water issues as we now have this water filtration system which gives me and my friends all the drinking water we need."


As we commemorate World Water Day 2024, let us celebrate the remarkable impact of initiatives like those undertaken by the SFA Group in Cambodia. By providing access to clean water, we not only alleviate suffering but also sow the seeds of peace and prosperity. As individuals and as a global community, let us commit to supporting endeavors that address water challenges and promote the fundamental right to water for all. Together, we can turn the tide on the global water crisis and build a more equitable and sustainable future.

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